Privacy Policy

This Privacy Policy describes how 55 Rush Inc. and its affiliates, subsidiaries and parent (“Owner”, “we”, “us”, or “our”) collects, uses and discloses your Personal Data when you access, or use any of our related sites including Parent Life Network, Student Life Network, Canadian Newcomers Network, Pet Owners Canada, and Yconic or any media form, media channel, mobile website, or mobile application related, linked or otherwise connected hereto (collectively, the “Websites”, each a “Website”).

This Website collects some Personal Data from its Users.

This document can be printed for reference by using the print command in the settings of any browser.

1. Consent

By using our Website and/or providing information to us, you accept the terms of this Privacy Policy and consent to our collection, use, disclosure of your Personal Data as described herein (including to contact you) and for all other purposes permitted by applicable laws.

2. Types of Data Collected

We may collect the following Personal Data through the Website or through third parties, when you use our Services:

• Identification information you enter such as your email address, first name, last name, province, country, ZIP/Postal code, gender, date of birth, city, picture, phone number;
• Account information such as your username, password;
• Cookies;
• Usage Data;
• Unique identifiers such as universally unique identifier (UUID); and
• Any other specific information including demographic information or any sensitive personal data (eg. race, ethnicity, country of origin) that you choose to provide us.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this Privacy Policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.

Unless specified otherwise, all Data requested by this Website is optional but failure to provide this Data may affect the functionality of the Website and availability of the Services offered through the Website. In cases where this Website specifically states that providing certain Data is optional, Users may choose not to provide such Data without impact on the availability or the functionality of the Service.

Users who are uncertain about which Personal Data requested by this Website is optional are welcome to contact us.

Any use of Cookies – or of other tracking tools – by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in this Privacy Policy. For more information about Cookies, please see the section, “Information about Cookies”.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website and confirm that they have the third party’s consent to provide the Data to the Owner.

3. The purposes of processing

We may collect Personal Data about you for the following purposes:

• To provide you with our Services including access to the Website;
• To comply with our legal obligations;
• To respond to enforcement requests;
• To protect our rights and interests (or those of our Users or third parties);
• To detect any malicious or fraudulent activity;
• For any purpose disclosed to you;
• For any of the following purposes explained in more detail below, as applicable to the Website:

• Access to third party services’ accounts;
• Advertising;
• Analytics;
• Commercial affiliation;
• Contacting the User;
• Content performance and features testing (A/B testing);
• Content commenting;
• Displaying content from external platforms;
• Handling productivity related activity;
• Hosting and backend infrastructure;
• Interaction with data collection platforms and other third parties.
• Interaction with external social networks and platforms;
• Managing contacts and sending messages;
• Managing data collection and online surveys;
• Platform services and hosting;
• Registration and authentication;
• Remarketing and behavioral targeting;
• Social features;
• Tag Management; and
• User database management.

For specific information about the Personal Data used for certain purposes listed above, you may refer to the section “Detailed information on the processing of Personal Data”.

4. Detailed information on the processing of Personal Data

Certain Personal Data is collected for the following purposes and using the following services:

1. Access to third party services’ accounts

This type of services allows this Website to access Data from your account on a third-party service and perform actions with it.

These services are not activated automatically, but require explicit authorization by the User.

Twitter account access (Twitter, Inc.)

This service allows this Website to connect with the User’s account on the Twitter social network, provided by Twitter, Inc.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: US – Privacy Policy.

Facebook account access (This Website)

This service allows this Website to connect with the User’s account on the Facebook social network, provided by Facebook, Inc.

We ask for your permissions to access the following information:

• Basic information – This includes certain Personal Data such as user id, name, picture, gender, and location. Certain connections, such as your friends on Facebook, would also be accessed. If you have made other Personal Data public, such data would also be accessed.
• Birthday – Provides access to your birthday.
• Contact email – Provides access to your contact email address.

Place of processing: US – Privacy Policy.

For more information about the above permissions, refer to the Facebook permissions documentation.

2. Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests.

This does not mean that all Personal Data are used for this purpose. Information and conditions of use are described below.

Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, based on information collected from your activity on the web, including your activity on third-party websites, your activity on mobile sites and applications or your responses to our promotional emails. For more information, please check the privacy policies of the relevant services.

Services of this kind usually offer the possibility to opt out of such interest-based advertising. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "Information on opting out of interest-based advertising" in this document.

Facebook Lookalike Audience (Facebook, Inc.)

Facebook Lookalike Audience is an advertising and behavioural targeting service provided by Facebook, Inc. that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behaviour to Users who are already in a Custom Audience list based on their past use of this Website or engagement with relevant content across the Facebook apps and services.

Based on the Data, personalized ads will be shows to Users suggested by Facebook Lookalike Audience.

Users can opt out of Facebook’s use of Cookie for ads personalization by visiting this opt-out page.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States – Privacy Policy  – Opt Out.

Google AdSense (Google Inc.)

Google AdSense is an advertising service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from. This service uses the “DoubleClick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered. Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

In order to understand Google’s use of data, consult Google’s partner policy.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

Amazon Mobile Ads (Amazon)

Amazon Mobile Ads is an advertising service provided by Amazon.com, Inc.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

3. Analytics

The services contained in this section enable us to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

Google Ads conversion tracking (Google Inc.)

Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that connects data from the Google Ads advertising network with actions performed on this Website.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

Google Analytics with anonymized IP (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.This integration of Google Analytics anonymizes your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy  – Opt Out.

Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

Personal Data processed: Cookies; Usage Data.

Privacy Policy.

AdEspresso conversion tracking (Creative Web Srl)

AdEspresso conversion tracking is an analytics service provided by Creative Web Srl that connects data from the Facebook advertising network with actions performed on this Website.

Personal Data collected: Cookies and Usage Data.

Place of processing: Italy – Privacy Policy.

Display Advertising extension for Google Analytics (Google Inc.)

Google Analytics on this Website might use Google’s interest-based advertising, third-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy  – Opt Out.

4. Commercial affiliation

This type of service allows this Website to display advertisements for third-party products or services. Ads can be displayed either as advertising links or as banners using various kinds of graphics.

Clicks on the icon or banner posted on the Website are tracked by the third-party services listed below, and are shared with this Website.

For details of which data are collected, please refer to the privacy policy of each service.

Amazon Affiliation (Amazon)

Amazon Affiliation is a commercial affiliation service provided by Amazon.com Inc.

Personal Data processed: Cookies; Usage Data.

Place of processing: US –Privacy Policy.

CJ Affiliate by Conversant (Conversant, Inc.)

CJ Affiliate by Conversant is a commercial affiliation service provided by Conversant, Inc.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

LinkShare (Rakuten Marketing LLC)

LinkShare is a commercial affiliation service provided by Rakuten Marketing LLC.

Personal Data processed: Cookies; Usage Data.

Privacy Policy.

Rakuten Advertising Affiliate (Rakuten Marketing LLC)

Rakuten Advertising Affiliate is a banner commercial affiliation service provided by Rakuten Marketing LLC.

Personal Data processed: Tracker; Universally unique identifier (UUID); Usage Data.

Place of processing: United States –  Privacy Policy –  Opt out.

VigLink (VigLink, Inc.)

VigLink is a commercial affiliation service provided by VigLink, Inc.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States –  Privacy Policy.

ShareAsale (ShareAsale.com Inc.)

ShareAsale is a banner commercial affiliation service provided by ShareAsale.com Inc.

Personal Data processed: Cookies; Usage Data.

Place of processing: US –Privacy Policy.

5. Contacting the User

Contact form (This Website)

By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data processed: email address.

Mailing List or Newsletter (This Website)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up on this Website or after making a purchase. Our newsletter is customized based on the information you choose to provide us.

Personal Data processed: city; Cookies; country; date of birth; email address; first name; gender; last name; province; Usage Data; ZIP/Postal code and any other demographic information you provide us.

Phone contact (this Website)

Users that provided their phone number might be contacted for commercial or promotional purposes related to this Website, as well as for fulfilling support requests.

Personal Data processed: phone number.

Text Messaging

Data Sharing

Customer data is not shared with 3rd parties for promotional or marketing purposes without explicit consent.

Mobile opt-in and consent are never shared with anyone for any purpose without explicit consent. Any information sharing that may be mentioned elsewhere in this policy excludes mobile opt-in data.

Messaging Terms and Conditions

By providing your phone number and agreeing to receive texts, you consent to receive text messages from 55 Rush Inc, from 416-461-0207 or (647) 689-5772 regarding account notification, customer care. Consent is not a condition of purchase. Message frequency varies. Message & data rates may apply. You can reply STOP to unsubscribe at any time or HELP for assistance. You can also contact us at 416-461-0207 or [email protected]. Mobile opt-in information is never shared with third parties.

6. Content performance and features testing (A/B testing)

The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Website.

Google Optimize (Google Inc.)

Google Optimize is an A/B testing service provided by Google LLC or by Google Ireland

Limited, depending on the location this Website is accessed from, (“Google”).

Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States –  Privacy Policy.

7. Content commenting

Content commenting services allow Users to make and publish their comments on the contents of this Website. Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.

If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

Facebook Comments (Facebook, Inc.)

Facebook Comments is a content commenting service provided by Facebook, Inc. enabling the User to leave comments and share them on the Facebook platform.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

8. Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.

This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

YouTube video widget (Google Inc.)

YouTube is a video content visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

Google Fonts (Google LLC)

Google Fonts is a typeface visualization service provided by Google LLC that allows this Website to incorporate content of this kind on its pages.

Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

9. Handling productivity related activity

This type of service helps us manage tasks, collaboration and, in general, activities related to productivity. In using this type of service, Data of Users will be processed and may be retained, depending on the purpose of the activity in question.

These services may be integrated with a wide range of third-party services disclosed within this privacy policy to enable the Owner to import or export Data needed for the relative activity.

Google Sheets (Google LLC)

Google Sheets is an online spreadsheet and collaboration service provided by Google LLC.

Personal Data processed: Data communicated while using the service.

Place of processing: United States – Privacy Policy.

10. Hosting and backend infrastructure

This type of service has the purpose of hosting data and files that enable this Website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Amazon Web Services (AWS) (Amazon)

Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: See the Amazon privacy policy – Privacy Policy.

GitHub Pages (GitHub Inc.)

GitHub Pages is a hosting service provided by GitHub, Inc.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

11. Interaction with data collection platforms and other third parties

This type of service allows Users to interact with data collection platforms or other services such as Facebook and Google Analytics directly from the pages of this Website for the purpose of saving and reusing data.

If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

Third-Party Offers and Advertisements

We may share your Personal Data with third parties for the purposes of: allowing third parties to provide you with relevant offers and advertisements, ensuring we have met your unsubscribe or do not contact requests from the third parties, for allowing the third parties to validate your participation or nonparticipation in their contests and offers, and for other commercial purposes with your consent. This may involve making available (including by way of sale) Personal Data to third parties for marketing and advertising, and other commercial purposes. We may make use of the Personal Data we have collected from you to enable us to display our advertisers’ advertisements to target audiences.

We may also aggregate your Personal Data and share such aggregated information with third parties, including advertisers, to help them target and better understand specific audiences (for example, men aged 35-45 in a specific location).

You will not receive any communication directly from third parties without your express consent, and you may opt out at any time by emailing us at [email protected].

We require these third parties to keep Personal Data confidential and use it only for the purposes for which we disclose it to them, however these purposes may include making Personal Information available (including by way of sale) to other third parties for marketing and advertising, and other commercial purposes. Again, you may opt out at any time by emailing us at [email protected].

12. Interaction with external social networks and platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.

The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.

This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

It is recommended to log out from the respective services in order to make sure that the processed data on this Website isn’t being connected back to the User’s profile.

Facebook Like button and social widgets (Facebook, Inc.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

Twitter Tweet button and social widgets (Twitter)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter Inc.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

LinkedIn button and social widgets (LinkedIn Corporation)

The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

Pinterest “Pin it” button and social widgets (Pinterest)

The Pinterest “Pin it” button and social widgets are services allowing interaction with the Pinterest platform provided by Pinterest Inc.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

Tumblr sharing button and social widgets (Tumblr Inc.)

Tumblr sharing button and social widgets are services allowing interaction with the Tumblr social network provided by Tumblr Inc.

Personal Data processed: Cookies and Usage Data.

Place of processing: US - Privacy Policy.

13. Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Sendgrid (Sendgrid)

Sendgrid is an email address management and message sending service provided by Sendgrid Inc.

Personal Data processed: email address.

Place of processing: US – Privacy Policy.

Mailchimp (The Rocket Science Group, LLC.)

Mailchimp is an email address management and message sending service provided by The Rocket Science Group LLC.

Personal Data processed: email address and any other information provided by you.

Place of processing: US – Privacy Policy.

Mandrill (The Rocket Science Group, LLC.)

Mandrill is an email address management and message sending service provided by The Rocket Science Group, LLC.

Personal Data processed: email address; Usage Data.

Place of processing: US – Privacy Policy.

14. Managing data collection and online surveys

This type of service allows this Website to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users. The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.

These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.

Typeform (TYPEFORM S.L)

Typeform is a form builder and data collection platform provided by TYPEFORM S.L.

Personal Data processed: Data communicated while using the service.

Place of processing: Spain –  Privacy Policy.

15. Platform services and hosting

These services have the purpose of hosting and running key components of this Website, therefore allowing the provision of this Website from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

WordPress.com (Automattic Inc.)

WordPress.com is a platform provided by Automattic Inc. that allows the Owner to build, run and host this Website.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: USA – Privacy Policy.

16. Registration and authentication

By registering or authenticating, Users allow this Website to identify them and give them access to dedicated services.

Depending on what is described below, third parties may provide registration and authentication services. In this case, this Website will be able to access some Data, stored by these third-party services, for registration or identification purposes.

Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

Google OAuth (Google LLC)

Google OAuth is a registration and authentication service provided by Google LLC and is connected to the Google network.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: United States –  Privacy Policy.

Direct registration (This Website)

The User registers by filling out the registration form and providing the Personal Data directly to this Website. By registering or authenticating, User allows this Website to identify them and give them access to dedicated services. The Personal Data is collected and stored for registration or identification purposes only.  The Data collected are only those necessary for the provision of the service requested by the Users.

Personal Data processed: city; country; date of birth; email address; first name; gender; last name; password; picture; province; username; various types of Data as specified in the privacy policy of the service; ZIP/Postal code.

Facebook Authentication (Facebook, Inc.)

Facebook Authentication is a registration and authentication service provided by Facebook, Inc. and is connected to the Facebook social network.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: US – Privacy Policy.

17. Remarketing and behavioral targeting

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User.

This activity is performed by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.

Some services offer a remarketing option based on email address lists. In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

Personal Data processed: Cookies; email address.

Place of processing: US – Privacy Policy – Opt Out.

Google Ads Remarketing (Google Inc.)

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that connects the activity of this Website with the Google Ads advertising network and the DoubleClick Cookie.

Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

Remarketing with Google Analytics (Google Inc.)

Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy  – Opt Out.

18. Social features

Inviting and suggesting friends (This Website)

This Website may use the Personal Data provided to allow Users to invite their friends – for example through the address book, if access has been provided – and to suggest friends or connections inside it.

Personal Data processed: various types of Data.

Public profile (This Website)

Users may have public profiles that other Users can display. In addition to the Personal Data provided, this profile may contain Users’ interactions with this Website.

Personal Data processed: first name, last name, picture.

19. Tag Management

This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion.

This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google)

Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from.

Personal Data processed: Usage Data.

Place of processing: US – Privacy Policy.

20. User database management

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Website, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving this Website.

Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Website.

Intercom (Intercom Inc.)

Intercom is a User database management service provided by Intercom Inc. Intercom can also be used as a medium for communications, either through email, or through messages within our product(s).

Personal Data collected: email address and various types of Data as specified in the privacy policy of the service.

Place of processing: US –  Privacy Policy.

HubSpot CRM (HubSpot, Inc.)

HubSpot CRM is a User database management service provided by HubSpot, Inc.

Personal Data processed: email address; phone number; various types of Data as specified in the privacy policy of the service.

Place of processing: United States –  Privacy Policy.

5. Disclosure of your Personal Data

We may disclose your Personal Data as follows:

• With our affiliates and partners for the purposes described above;
• With third parties to provide, maintain and improve our services including service providers who access Personal Data about you to perform services on our behalf;
• With third parties for purposes set out in the section, “Third-Party Offers and Advertisements”;
• When permitted or required by law, such as in response to a subpoena or other legal process or governmental request;
• To meet legal obligations, including but not limited to regulatory reporting obligations;
• To an entity buying all or substantially all of our assets or ownership interests, subject to a non-disclosure agreement where required by law;
• If we believe a disclosure is reasonably necessary to (i) enforce or comply with our terms or other applicable agreements or policies, (ii) to protect our rights or property, or security or integrity of our Services, or (iii) to protect us, our users or the public from harm or potentially prohibited or illegal activities; and
• With your consent.

6. Mode and place of processing the Data

1. Methods of processing

We take appropriate security measures to protect Personal Data against unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies), if necessary. The updated list of these parties may be requested from the Owner at any time.

We cannot guarantee that unauthorized third parties will never be able to defeat our security measures or use your Personal Data for improper purposes. In the event that information in our possession or control is compromised as a result of a security breach, we will take reasonable steps to investigate the situation and where appropriate, notify the users whose information may have been compromised and take other steps in accordance with applicable laws.

2. Place

The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. Depending on the User’s location, data transfers may involve transferring the User’s Data to a province or country other than their own.  We and our partners may process, use, access, transfer, dispose of and store your Personal Data in the United States or other countries. While we take measures to ensure protection of your information, governments, courts, law enforcement or regulatory agencies in these other countries may be able to obtain disclosure of information through the laws of these countries. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

3. Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

7. Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may opt-out of interest-based advertising by following the instructions provided by  YourOnlineChoices (EU), the  Network Advertising Initiative (US) and the  Digital Advertising Alliance (US),  DAAC  (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. We recommend that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users control interest-based advertising on mobile apps.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

If you opt-out of interest-based advertising, you may still see advertising, it just won’t be tailored to your interests.

8. Links

We may permit certain third parties to link to our Services, and the Services may contain links to third-party sites. We are not responsible for the privacy policies or practices of such third parties, including on such third parties’ websites. When linking to a third-party website, you should read the privacy policy stated on that website.

9. Information about Cookies

We use Cookies for internal business purposes (related to analytics) and to ensure that your access to our Services is optimized for user experience. We use different types of Cookies, including:

• user input cookies
• authentication Cookies
• analytics Cookies

You can choose how Cookies are handled by your device through your browser settings. Each browser has different settings, so we recommend that you locate the “Help” menu within your browser to learn about how to change cookie preferences. If you are concerned about the use of Cookies, you can disable them or block them from your browser. If you choose to block or disable Cookies at any time, our Website may not function properly, and certain features may not be available.

10. Further information about the processing of Personal Data

1. Mailing List or Newsletter (Including Third-Party Offers)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this site or other contests, products, offers and content, including those from third-party sponsors in partnership with us. Your email address will also be added to this list as a result of signing up to this site only after you have given us express content. Our newsletter is customized based on the information you choose to provide us.

Personal Data collected: City, Cookie, Country, Date of Birth, Email address, First Name, Gender, Last Name, Province, School, Program, Usage data, ZIP/Postal code and any other demographic information you provide us.

2. The Service is not directed to children under the age of 13

By accessing or using our Services, you represent that you are at least the age of majority in your jurisdiction. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

11. The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised at minimal or no cost and will be addressed by the Owner within a reasonable time subject to applicable privacy law requirements.

We try to respond to all legitimate requests within 30 days of receiving the request. Occasionally it may take us longer than 30 days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Additional information about Data collection and processing

1. Legal action

The User’s Personal Data may be used for legal purposes by the Owner in c    7ourt or in the stages leading to possible legal action arising from improper use of this Website or the related Services.

The User declares to be aware that the Owner may be required to reveal Personal Data upon request of public authorities.

2. Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

3. System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (system logs) and use other Personal Data (such as the IP Address) for this purpose.

4. Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the bottom of this document.

5. How “Do Not Track” requests are handled

This Website does not support “Do Not Track” requests.

To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

6. Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. The revised version of this Privacy Policy will be effective at the time we post it.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

7. Definitions and legal references

Personal Data (or Data)

Information about an identifiable individual as defined under applicable privacy laws. Personal Data has the same meaning as information referred to as “personal information”.

Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Website) and the details about the path followed within the Website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Website.

Website

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website as described on this Website.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser. They allow us to maintain your unique preferences when visiting and navigating our Website. The information collected includes time of access, browser information and in some cases, device or network preferences.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

We manage Personal Data in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and all other applicable privacy laws, including provincial privacy laws.

Latest update: January 24, 2023

8. Contact information

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using the details provided below:

Compliance Manager

55 Rush Inc. 300-174 Spadina Ave, Toronto, ON M5T 2C2

Contact email: [email protected]